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Selasa, 30 Maret 2010

Fast and Responsive Customer Service in Web Hosting Company

webhostingfanEven it less than a decade old, the web hosting industry has developed in such a dramatic way over this last decade. People concerns have shifted from who’s the best to who’s going to survive in this hard competition. The key is how the web hosting provider reacts toward customers’ complaints and questions, how soon they react and the way the react are the key factor to hold their existing customers and to get future customers.

Customers are source of income so losing customers mean no business and it is not good for their business going concern. Customers give positive responses when they are served well, when they are satisfied with the provider’s support, so it is really depend on customer service which needs to be equal with customer’s satisfaction. Most hosting companies at this moments concern too much on the technical issue, leaving poor customer service, the opposite of quality and warm service required by most customers.

Of course, it takes time to go through one by one and answer all customers’ queries, but by doing so, happy customers will remain as your customers and in most cases will also give recommendation about the company they are happy with, this is an indirect marketing activity proven to be effective to grab more customers. In order to survive, many small to medium webhosting companies have placed a giant tag at their websites promoting not only technical matters of their website but also the warm and responsive customer service they have, and it’s an effective marketing tool proven so far. Since those providers are still small to medium size businesses which mean the number of customer is not too large, they have more opportunity to practice warm and responsive customer service compared to larger companies that have larger number of clients to maintain.

This one key successful factor has become the reason why many small web hosting companies can survive and develop under this hard economic situation, again, because they serve fast and give complete answers to customers’ queries, in addition to that, they are able to maintain answering all their queries with high professionalism and give resolution to customers. This is what customers these days are seeking beside all others technical details.

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